Managed Services Marketing

Another great article from the folks over at Ziff Davis. The gist of this piece is "VARs" or MSPs as I now politely refer to them, need to spend more (do more) when it comes to marketing their services. Couldn't agree more.

However, I don't necessarily agree that spending more means having a better marketing or brand campaign. Nor do I believe that a higher cost marketing campaign will produce more or better leads. I have always been on the record as saying MSPs need to first understand who they are as a company and what they are offering in terms of services and products. Once they understand these two important factors the MSP will be better suited to educate their clients on what it is they are offering.

What are you guys doing in terms of marketing program/campaigns?