More Green for Google

No, not money, although it probably will translate into that as well. This story about Google's attempt to create a new type of data center powered by ocean waves is just one more example of the fast growing movement towards green IT we are seeing in the IT world.

The green IT movement, such as it is today, may be primarily a marketing spin by companies, but the time is fast approaching where the intersection between marketing and utility will meet. Some of you MSPs may think that green IT is a concept useful only to larger companies. To be honest, I think green IT has more to do with you and your clients than the bigger companies. Sure, big companies have big carbon footprints. But when you examine the totality of the SMB market, there is more waste and inefficiency there than in the mid market or large enterprise sector.

In the next few months you'll be seeing a lot more about green IT from the MSPAlliance. Stay tuned!